Latest Marketing Mix – Discover the marketing of marketing ingredients from 4PS to 7PS version and the final development is seven important elements.
Recently, I entered the Philip Kotler’s article. Marketing life: Learning lessons and routes in front of Kotler’s article is to store knowledge and this is no different.
Latest Marketing Mix
I have always received the attention of the product price and advertisement. After that, the concept of 7PS was developed to include people, packaging and the original 4PS process, while it makes things easy to remember. But not continuous Fortunately, this article is divided into ‘P introducing the concept of’ value ‘as a theme of connection. Try to explore the new frame of Kotler to create a strong marketing strategy.
Revolutionary New Marketing Strategy For Business Innovation
Management schools still focus on 4PS and 7PS, although I understand the importance of each ingredient. But I always feel that I miss something.
How to use marketing ingredients efficiently? Should I consider each element carefully when creating a strategy?
7ps increase the efficiency of 4PS, expanding the marketing range to include people, packaging and processes. However, this creates more confusion to marketers in reality. For example, ‘People from 7PS focus on training and encourage employees to increase customer satisfaction. However, in the digital age today, media channels such as WhatsApp, email and social media marketing are complicated.
The original model lacks a complete value of value, which is very important in modern marketing. Without a comprehensive understanding of business values, trying to convey the unique sales proposal and distinguish themselves from competitors. Today, the market is highly competitive. It is necessary for companies that not only provide quality products and services. But also clearly specify the values they bring to customers Focusing on changes from qualifications are the revolutionary values that the business approach their marketing strategies, emphasizing the importance of creating experience and involved for consumers.
Apple Marketing Mix: 4p’s
The increase in digital marketing channels, revolutionized the methods that the business approached their target audience. In order to use these channels efficiently, it is necessary to develop a strong strategy, including different online platforms and consumer contact spots. This modern marketing methods must travel from the traditional advertising and promotion formats that are popular in the past, while their efficiency in their era often lacks the ability to Adjust and be correct in the dynamic landscape of digital marketing. Therefore, the business must evaluate and arrange new marketing techniques to solve this change to ensure that they will not be left in a digital connection.
The use of traditional models often takes significant time and resources, making them less realistic. This is a true story, especially in a modern business environment with fast speed, which is flexibility and effectiveness is important to maintain the competitiveness. Businesses are continuously trying to find their own reasoning and reduce the burden of time. By switching to faster and more resource saving methods, the organization can adapt more easily by changing the market, distributing resources more efficiently and finally improved production efficiency.
Philip Kotler has set a new marketing ingredient, focusing on the concept of ‘Values, focusing on the three main points: creating value, communication of value and value
Create value as the foundation of the new marketing ingredients of Kotler. This is related to the procurement of products, services and brands to respond and exceed the expectations of the customer, including the price settings and the incentive that helps strengthen the general value.
Extensions Marketing Strategy
Products: The foundation of creating value in the product itself. Which includes physical products not only But also has quality design and benefits that meet the needs and needs of the target market
Service: Different from service products is very important in improving customer experience. Which includes supporting customers, posting services -Selling and additional support for the main supply
Brand: Creating a strong brand is necessary to create value. A well -accepted brand can control the loyalty and trust of customers higher, helping to improve the intellectual value of products or services.
Price: Price is still an important element, but in the kotler model, it sees the value for customers. It involves creating a price that reflects the value of the product and the competitiveness and can be accessed in the target market.
New Marketing Mix Results In Increases In Profit And Revenue
Motivation: To increase the presence of motivation, such as discounts, promotions and regular customers are included together. These motivation promotes buying and helping to build relationships with long -term customers.
Effective communications about attracting customers through different channels and providing clear and consistent text, transfer of benefits and values of products or services.
Communication: This represents the concept of traditional advertising. Which includes all strategies and channels used to notify and warn customers about the value provided Which includes advertising, public relations, social media, marketing, content and direct marketing The goal is to create a strong connection with the audience and strengthen the proposal.
Providing a value that focuses on processes and logistics to ensure that products or services are for the most effective and most effective.
Marketing Support System Concept
Distribution: How to solve the problem of products or services that reach customers? It involves the selection of distribution channels, management of supply and logistics chains. The goal is to make sure where the product is and when customers want to improve the experience and satisfaction of customers.
Philip Kotler’s new marketing ingredients are meaningful for reliable reasons. By focusing on marketing strategies around the concept of Kotler value, editing many limitations of the 4PS and 7PS models. The bottom view is detailed as to why this new frame is true and involved in the marketing context today. :
One of the important strengths of Kotler’s new marketing ingredients are unified topics. This method ensures that all components of marketing strategies are in line with the target: bring special value to customers.
The traditional 4PS and 7PS models were developed when the marketing was less complicated. Today, the marketing context has grown significantly and the new form of Kotler reflects these changes.
Marketing Strategy: What It Is, How It Works, And How To Create One
Kotler’s new marketing ingredients are designed for reality and can proceed to provide clear guidelines regarding effective marketing strategies.
The new marketing ingredient is a frame that covers all problems in the marketing process, from product development to communication and customer distribution.
Modern marketing not only But only selling products It talks about creating a meaningful experience and building relationships with long -term customers. Kotler’s new marketing is suitable for these contemporary goals.
Traditional models often do not solve the complexity of modern marketing. Kotler’s new marketing ingredients, which are solutions for these challenges.
What Are The 4 P’s (the Marketing Mix)? (in About A Minute)
Philip Kotler revolutionized traditional marketing that combined with the concept of ‘The value of the amendment of the 4PS model and 7PS model, his new frame focuses on the three main areas:
This precious center is in line with modern marketing reality, making it true and the center of the customer. Finally, it makes the marketing process easier and increases customer satisfaction. The center of successful business strategy is the marketing ingredient that has been considered to combine the right factors to attract customers to promote sales and create strong brands. But with different marketing and digital marketing strategies at your fingertips, how do you know the appropriate marketing for your business? What is the combination of online and online marketing strategies that are suitable for your products or services? Should you invest more money in printing or digital advertisements? If you ask these questions, this article is suitable for you.
We will destroy things that create effective marketing ingredients for business today by providing information on research, understanding, and useful samples showing traditional and careful marketing strategies. Whether you customize your product, set the price, select the distribution channels or sales promotion plans. You will get tools and knowledge to create a balanced and effective marketing ingredient.
Strategic integration of marketing strategies that business uses to achieve the goal of bringing value to customers and selling products or services called mixed marketing. Marketing ingredients are like a tool that has been improved to help the business connect to the target group and achieve their goals.
Pdf] A Review Of Marketing Mix: 4ps Or More?
This concept was first presented in 1960 by E. Jerome McCarty, which comes with four marketing principles. (Also known as marketing 4 ps): Price products, and promotions 4 PS for the business clearly and come true to understand the factors that affect the selection of customers, making it easy to create marketing strategies that Effectively
Before you develop the perfect marketing ingredient for your business, you must understand the four -blog marketing block: product (what you sell), how much (you charge) that you sell) and promotions. Understand these factors in your business, meaning you can create an effective marketing strategy to help customers enter the door and make them back.
Product composition of marketing ingredients means products or services that are created by business. It is the foundation of any business strategy because there are no interesting products to meet the needs of customers.
